SERVICES AS RESOURCE OF COMPETITIVE ADVANTAGE OF ENTERPRISE
Abstract
The article considers the issues of transformation of service sector into services sector; common features and specifics of service sector and services sector are shown; possibilities of competitive advantage of enterprise that develops service maintenance and realization of output are revealed.
About the Author
M. V. Udaltsova
Novosibirsk State University of Economics and Management, Novosibirsk
Russian Federation
Doctor of Economics, Professor, Chair of Social Communications and Sociology of Management
Russian Federation
Doctor of Economics, Professor, Chair of Social Communications and Sociology of Management
References
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4. Шоул Джон. Первоклассный сервис как конкурентное преимущество. М.: Альпина Бизнес-Букс, 2006. 337 с.
Review
For citations:
Udaltsova M.V. SERVICES AS RESOURCE OF COMPETITIVE ADVANTAGE OF ENTERPRISE. Vestnik NSUEM. 2012;2(4):23-28. (In Russ.)
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