The Method of Real Options and the Business Model «Lean Canvas» in the Practice of Performance Evaluation of it Projects
https://doi.org/10.34020/2073-6495-2021-4-080-092
Abstract
The relevance of the study is due to the active implementation of IT technologies in various aspects of companies, which gives special importance to the development of a methodology for assessing the effectiveness of projects in a highly uncertain environment. The paper presents the methodology and assesses the effectiveness of IT projects using binomial «decision tree» model and iterative risk assessment metamodel «Lean Canvas». The comparative assessment of IT project efficiency using discounted cash flow method, binomial «decision tree» model and Black–Scholes model was carried out. The results have shown the advantage of option-based approach to the evaluation of IT project efficiency in comparison with the traditional DCF method, which allows to build flexibility in the planning and management of the project, assess its potential and consider the uncertainties as additional opportunities for profit.
About the Authors
M. S. Kaz
National Research Tomsk State University, Tomsk University of Control Systems and Radioelectronics
Russian Federation
Russian Federation
Kaz Mikhail S., Doctor of Economics, Professor
Tomsk
E. A. Akerman
National Research Tomsk State University
Russian Federation
Russian Federation
Akerman Ekaterina A., Junior Researcher, Institute of Economics and Management
Tomsk
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Review
For citations:
Kaz M.S., Akerman E.A. The Method of Real Options and the Business Model «Lean Canvas» in the Practice of Performance Evaluation of it Projects. Vestnik NSUEM. 2021;(4):80-92. (In Russ.) https://doi.org/10.34020/2073-6495-2021-4-080-092
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