Improvement of organization and planning products sales in the small-serial and individual machine building enterprise
https://doi.org/10.34020/2073-6495-2022-1-250-263
Abstract
Small-serial and individual machine building enterprises, due to their specific features, often experience difficulties in implementing classical principles and the methods of management described in economic science, including the field of product sales management. Meanwhile, planning and organizing products sales are key functions of sales management to achieve primary goals of business. The article presents a methodology for the improvement of planning and organization of product sales through a detailed analysis of its indicators, according to data of the operating machine building enterprise.
About the Authors
S. I. Kazachenko
Branch of T.F. Gorbachev Kuzbass State Technical University in the city of Prokopyevsk
Russian Federation
Russian Federation
Kazachenko Svetlana I. – senior lecturer.
Prokopyevsk
Ya. S. Fyodorova
Branch of T.F. Gorbachev Kuzbass State Technical University in the city of Prokopyevsk
Russian Federation
Russian Federation
Fyodorova Yana S.
Prokopyevsk
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Review
For citations:
Kazachenko S.I., Fyodorova Ya.S. Improvement of organization and planning products sales in the small-serial and individual machine building enterprise. Vestnik NSUEM. 2022;(1):250-263. (In Russ.) https://doi.org/10.34020/2073-6495-2022-1-250-263
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