Loyalty of consumers: notion, factors and authorial approach to empiric study | Volovskaya | Vestnik NSUEM

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ISSN 2073-6495 (Print)

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Volovskaya N.M., Plyusnina L.K. Loyalty of consumers: notion, factors and authorial approach to empiric study. Vestnik NSUEM. 2022;(4):208-218. (In Russ.) https://doi.org/10.34020/2073-6495-2022-4-208-218

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ISSN 2073-6495 (Print)

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About the Authors

N. M. Volovskaya
Novosibirsk State University of Economics and Management
Russian Federation

N.M. Volovskaya – Doctor of Sociology, Professor, Department of Marketing, Advertising and Public Relations

Novosibirsk

L. K. Plyusnina
Novosibirsk State University of Economics and Management
Russian Federation

L.K. Plyusnina – Doctor of Sociology, Professor, Department of Marketing, Advertising and Public Relations

Novosibirsk

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