INTERELATION BETWEEN COMPANIES PROFITABILITY AND ADVERTISING COSTS OF INDUSTRIAL PRODUCTS IN MARKETS WITH VARIOUS CONCENTRATION LEVEL OF SELLERS
Abstract
The article considers the issue of the analysis of expenses impact of advertising of industrial products on companies profitability in real markets depending on the measure of structural concentration of sellers. Generalizations regarding the interrelation between advertising costs and companies profitability with provision for other crucial market determinants were obtained under the assumptions not contradicting the observed empiric reality and the analysis of the solution of first-order equations.
About the Authors
V. I. Mamonov
Novosibirsk State University of Economics and Manadement, Novosibirsk
Russian Federation
PhD in Economics, Associated professor, Pro-rector for Learning
Russian Federation
PhD in Economics, Associated professor, Pro-rector for Learning
Yu. A. Shcheglov
Novosibirsk State University of Economics and Manadement, Novosibirsk
Russian Federation
Doctor of Economics, Professor, Head of the Institute of IT in Economy
Russian Federation
Doctor of Economics, Professor, Head of the Institute of IT in Economy
V. I. Tatarenko
Siberian State Geodesic Academy, Novosibirsk
Russian Federation
Doctor of Economics, Professor, Head of the Chair of Life
Russian Federation
Doctor of Economics, Professor, Head of the Chair of Life
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Review
For citations:
Mamonov V.I., Shcheglov Yu.A., Tatarenko V.I. INTERELATION BETWEEN COMPANIES PROFITABILITY AND ADVERTISING COSTS OF INDUSTRIAL PRODUCTS IN MARKETS WITH VARIOUS CONCENTRATION LEVEL OF SELLERS. Vestnik NSUEM. 2012;(1):304-312. (In Russ.)
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