APPLIED USE OF PORTFOLIO ANALYSIS METHODS
Abstract
Design of development concepts and plans achievement strategies is based on a manda- tory preliminary typologization of not only regions of the country or economic agents, but also positioning if the country among other countries. Therefore, the role of typological grouping in the development strategies generation greatly increases. Portfolio analysis is one of the methods of typologization of economic agents. It is understandable to a large set of decision making people. Portfolio analysis in business environment is a tool of comparative analysis of strategic business units of company for the purpose of determination of their relative priority at distribution of investment resources, as well as obtaining of typical strategic recommenda- tions as a first approximation. Portfolio analysis is also an important development phase of marketing strategy.
About the Authors
L. K. Serga
Novosibirsk State University of Economics and Management
Russian Federation
Ph.D., associated professor, Chair of Statistics, Novosibirsk State University of Economics and Management, Novosibirsk
Russian Federation
Ph.D., associated professor, Chair of Statistics, Novosibirsk State University of Economics and Management, Novosibirsk
M. I. Nikiforova
Novosibirsk State University of Economics and Management
Russian Federation
postgraduate, Chair of Statistics Novosibirsk State University of Economics and Management, Novosibirsk
Russian Federation
postgraduate, Chair of Statistics Novosibirsk State University of Economics and Management, Novosibirsk
E. S. Rumynskaya
Novosibirsk State University of Economics and Management
Russian Federation
student, Novosibirsk State University of Economics and Management, Novosibirsk
Russian Federation
student, Novosibirsk State University of Economics and Management, Novosibirsk
M. S. Khvan
Novosibirsk State University of Economics and Management
Russian Federation
Russian Federation
student, Novosibirsk State University of Economics and Management, Novosibirsk
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Review
For citations:
Serga L.K., Nikiforova M.I., Rumynskaya E.S., Khvan M.S. APPLIED USE OF PORTFOLIO ANALYSIS METHODS. Vestnik NSUEM. 2012;(3):146-158. (In Russ.)
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