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ON SOME SIGNIFICANT CONDITIONS OF FORMING OF THE CONSUMER SERVICES DEVELOPMENT STRATEGY

Abstract

The  article formulates the problem of low level of the consumer services  development in big Russian cities. A number of facts characterizing strong territorial and  price  distortions in consumer  services are outlined. Theoretic theses that explain disproportions in the context of a special economic balance with allowance for risks are formulated. Methods of the consumer services strategy construction on the basis of risks reduction and improvement of market competition in the industry are offered.

 

About the Authors

A. Ya. Bass
Novosibirsk State University of Economy and Management
Russian Federation

Doctor of Economics, Professor, Chair  of Economy and Business, Novosibirsk State University of Economics and Management, Novosibirsk, Russia



E. A. Razomasova
Siberian University of Consumer Cooperation
Russian Federation
PhD  in Economics, Associated Professor, Chair  of Management, Siberian  University of  Consumer Cooperation, Novosibirsk, Russia


References

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2. Najt F.H. Risk, neopredelennost’ i pribyl’. M.: Delo, 2003. 360 p.

3. Hizrich R., Piters M. Predprinimatel’stvo ili kak zavesti sobstvennoe delo i dobit’sja uspeha. M.: Progress-Univers, 1992. T. 1.

4. Hans-Karl-Emil von Mangoldt. Die Lehre vom Unternehmergewinn. Leipzig, 1855.

5. URL: http://dic.academic.ru/dic.nsf/enc_geo/6545/

6. URL: http://ru.wikipedia.org/wiki/


Review

For citations:


Bass A.Ya., Razomasova E.A. ON SOME SIGNIFICANT CONDITIONS OF FORMING OF THE CONSUMER SERVICES DEVELOPMENT STRATEGY. Vestnik NSUEM. 2012;(2):61-68. (In Russ.)



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ISSN 2073-6495 (Print)