DIRECT MARKETING SERVICE MARKET: STATE, FEATURES
Abstract
Direct-marketing service is a fast growing domestic market. It opens new possibilities for business, small and medium-sized companies especially. Direct marketing service market has its own features, various lines of development which are considered in the article.
About the Authors
V. V. Saliy
Siberian University of Consumer Cooperation
Russian Federation
Doctor of Economics, Professor, Head of the Department of Marketing and Advertising, Siberian University of Consumer Cooperation, Novosibirsk, Russia
Russian Federation
Doctor of Economics, Professor, Head of the Department of Marketing and Advertising, Siberian University of Consumer Cooperation, Novosibirsk, Russia
N. N. Andreeva
Siberian University of Consumer Cooperation
Russian Federation
Post-graduate, Department of Marketing and Advertising, Siberian University of Consumer Cooperation, Novosibirsk, Russia
Russian Federation
Post-graduate, Department of Marketing and Advertising, Siberian University of Consumer Cooperation, Novosibirsk, Russia
V. I. Tatarenko
Siberian State Geodesic Academy
Russian Federation
Doctor of Economics, Professor, Head of the Chair of Life Safety, Siberian State Geodesic Academy, Novosibirsk, Russia
Russian Federation
Doctor of Economics, Professor, Head of the Chair of Life Safety, Siberian State Geodesic Academy, Novosibirsk, Russia
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Review
For citations:
Saliy V.V., Andreeva N.N., Tatarenko V.I. DIRECT MARKETING SERVICE MARKET: STATE, FEATURES. Vestnik NSUEM. 2012;(2):226-232. (In Russ.)
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