RISK ASSESSMENT AT THE MANAGEMENT STRATEGY SELECTION OF INFORMATION PRODUCTS AND SERVICES
Abstract
The issues of making of the management strategy of information products and services with an allowance for risks lying in the management of libraries and information centers as manufacturers of science-intensive products are considered. An example of market strategies selection on the basis of use of game with nature models is given.
About the Authors
L. K. Bobrov
Novosibirsk State University of Economics and Management
Russian Federation
Doctor of Engineering, Professor, First Prorector, Novosibirsk State University of Economics and Management, Novosibirsk, Russia
Russian Federation
Doctor of Engineering, Professor, First Prorector, Novosibirsk State University of Economics and Management, Novosibirsk, Russia
Yu. A. Shcheglov
Novosibirsk State University of Economics and Management
Russian Federation
Doctor of Engineering Sciences, Professor, Director of the Institute of Applied Informatics, Novosibirsk State University of Economics and Management, Novosibirsk, Russia
Russian Federation
Doctor of Engineering Sciences, Professor, Director of the Institute of Applied Informatics, Novosibirsk State University of Economics and Management, Novosibirsk, Russia
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Review
For citations:
Bobrov L.K., Shcheglov Yu.A. RISK ASSESSMENT AT THE MANAGEMENT STRATEGY SELECTION OF INFORMATION PRODUCTS AND SERVICES. Vestnik NSUEM. 2012;(2):233-243. (In Russ.)
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