USE OF CROWDSOURCING AS SOURCE OF INNOVATION AND IDEAS IN COMPANY
Abstract
The article is devoted to the possibilities of using crowdsourcing as a source of innovation for the organization. The essence of crowdsourcing is defined, the benefits of its use in innovation for the organization and the employees are highlighted. Experience of AlfaBank and Sberbank of Russia, first domestic companies, which has attracted a community of interested employees and customers to improve performance, rework of products and services, is considered.
About the Author
R. A. Dolzhenko
Altai State University
Russian Federation
PhD in Economics, Associate Professor
Russian Federation
PhD in Economics, Associate Professor
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Review
For citations:
Dolzhenko R.A. USE OF CROWDSOURCING AS SOURCE OF INNOVATION AND IDEAS IN COMPANY. Vestnik NSUEM. 2015;(1):224-237. (In Russ.)
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