ORGANIZATIONAL CULTURE AS CONSTRUCT OF EVERYDAY LIFE: GENDER REPRESENTATIONS

Abstract

The organizational culture in this article is considered in the context of the theory of daily occurrence. It is supposed that the modern organizational culture has to keep and design the structures of daily occurrence which are responsible for adaptation and satisfaction of the subject. It is proved that daily occurrence in organizational culture is designed taking into account gender structure and character of the organization. Gender representations in organizational culture are described. For the description of the last results of empirical research are used (the deep focused interview in the so-called «men’s» and «women’s» organizations). Thus, and the organizational culture can be shared on «man’s», «female» and «mixed».