INFORMATION SUPPORT OF RESEARCH CAREER MANAGEMENT IN THE MARKET OF RESIDENTIAL REAL ESTATE
Abstract
The paper presents the results of research aimed at improving career management objects in the residential real estate market. One of the most important aspects of improvement is an informational support of this process. In addition to marketing information, which is collected within the local market, information can be obtained by comparing their own activities with organizations at the regional or international markets, as well as with the activities of the organization with other industry (benchmarking). Learning from the experience of foreign companies in the Office can greatly succeed on the residential real estate market. Given the opportunity, including embedded benchmarking in process of formation of marketing information system, which enables you to explore management in parallel with the promotion, resulting in management decisions are taken to adjust activities to advance. Also structural information is presented for the residential real estate market research, including market factors and communication environment with methods of research.
About the Authors
V. P. Neganova
Institute of Economics of the Ural branch of the Russian Academy of Sciences
Russian Federation
Russian Federation
Doctor of Economics, Professor, Section Head of agri-food systems and marketing research, Institute of Economics of the Ural Branch of the Russian Academy of Sciences, Ekaterinburg, Russia
I. A. Schmidt
Siberian University of Consumer Cooperatives
Russian Federation
Russian Federation
Senior Lecturer, Siberian University of Consumer Cooperatives, Novosibirsk, Russia
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Review
For citations:
Neganova V.P., Schmidt I.A. INFORMATION SUPPORT OF RESEARCH CAREER MANAGEMENT IN THE MARKET OF RESIDENTIAL REAL ESTATE. Vestnik NSUEM. 2016;(1):200-209. (In Russ.)
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