OPTIMIZATION OF STRUCTURE OF COMMUNICATION COSTS
Abstract
Single-period linear dynamic marketing model is examined. Obtaining of optimal value of share of advertising costs in the overall structure of communication costs is the goal of the research. Dependence of optimal structure of communication costs on proportion of market factors (parameters), influencing the sales process negatively and/or positively, is defined.
Supporting agencies: РФФИ; РГНФ
About the Authors
I. A. Bykadorov
Sobolev Institute of Mathematics, SB RAS, Novosibirsk
Russian Federation
CandidateofPhysicalandMathematicalsciences,SeniorResearcher, AssociateProfessor
Russian Federation
CandidateofPhysicalandMathematicalsciences,SeniorResearcher, AssociateProfessor
M. V. Pudova
Novosibirsk State University of Economics and Management, Novosibirsk
Russian Federation
CandidateofPhysicalandMathematicalsciences,AssociateProfessor
Russian Federation
CandidateofPhysicalandMathematicalsciences,AssociateProfessor
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For citations:
Bykadorov I.A., Pudova M.V. OPTIMIZATION OF STRUCTURE OF COMMUNICATION COSTS. Vestnik NSUEM. 2014;(2):286-297. (In Russ.)
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