Unoccupied Population and Entrepreneurship: Preferences and Business Practice (Following Social Research)

The paper analyzes the results of social research of unoccupied population regarding the possibility of their transition to self-employment, as well as of the entrepreneurs who set up their own business when they were unemployed. The studies were conducted in Novosibirsk region in 2015. The goal of the article is studying the preferences of the respondents in terms of the types, conditions, assistance in their transition to self-employment and comparison of the results with objective reality of carrying out of small business, revelation of issues and development of counter measures. Empiric and general scientific methods were applied: survey (type – polling), analysis of documents, analysis and synthesis, generalization and comparison and other. The novelty of the research lies in obtaining new empiric data, as well as in a special approach to analysis of the results. The article analyses the motives of setting up own business, the activities which are favorable to small business in terms of unoccupied citizens and entrepreneurs, the preferred type of activity within self-employment in personal subsidiary economy, the assistance necessary for transition to entrepreneurial activity; social and demographic parameters of the entrepreneurs, who set up their own business, as well as changes in their financial situation and social-psychological state are explicitly considered. A conclusion was drawn that the development of small business and self-employment as a complex approach to solution of the employment issues deserves more attention and support since it helps to break the established employment stereotypes, forms other systems of values and motives of behavior and facilitates the general growth in population prosperity and reduction of social tension in the society.

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