Estimating the critical selling Price of a technological device at the equipment Market from a Buyer Position
Abstract
Marketing research at the technological devices markets are carried out both by manufacturers and customers. At that, analysis of the technological devices features, their quality, efficiency and the declared selling price exploits descriptive methods based on human expertize and analogies. In this paper, we develop a formal solution model for the problem of a device and a supplier choice by analyzing the declared selling price. Our formalization is based on the methods of the choice theory and decision-making, and, in particular, on binary preferences relations between the seller and the buyer depending on the technical device features. Practical significance of the results consists in the fact that they allow to improve the decisions reliability by formal evaluation of potential price concessions of the seller.
About the Authors
A. I. Pestunov
Novosibirsk State University of Economics and Management
Russian Federation
Pestunov Andrey I.,Candidate of Physical and Mathematical Sciences, Associate Professor, Department of Information Technology
Russian Federation
Pestunov Andrey I.,Candidate of Physical and Mathematical Sciences, Associate Professor, Department of Information Technology
V. A. Kovalev
Novosibirsk State University of Economics and Management
Russian Federation
Kovalev Vitaliy A.,Department of Information Technology
Russian Federation
Kovalev Vitaliy A.,Department of Information Technology
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Review
For citations:
Pestunov A.I., Kovalev V.A. Estimating the critical selling Price of a technological device at the equipment Market from a Buyer Position. Vestnik NSUEM. 2019;(1):240-246. (In Russ.)
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