Creating a product for the market of educational services
https://doi.org/10.34020/2073-6495-2022-3-169-182
Abstract
The article deals with the creation of new products in the field of educational services. The focus is on the main issues that must be resolved before the decision to produce an educational product is made. The model of developing a market value is considered in detail, on the basis of which the tasks of prototyping a product, implementing a market sample and developing a marketing program to promote a product in the target market are solved. Mastering the competencies of building a value proposition for an educational product in the format of a training course or other educational resource opens the way to the correct solution of a large and complex task of organizing an educational business in various fields of knowledge.
About the Authors
Yu. A. Shcheglov
Novosibirsk State University of Economics and Management;
Novosibirsk State University
Russian Federation
Russian Federation
Shcheglov Yury A. – Doctor of Technical Sciences, Professor, Department of Information Technology; Professor, Department of Modeling and Industrial Production Management
Novosibirsk
I. A. Soboleva
Novosibirsk State University of Economics and Management
Russian Federation
Russian Federation
Soboleva Irina A. – Candidate of Technical Sciences, Associate Professor, Department of Information Technology
Novosibirsk
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Review
For citations:
Shcheglov Yu.A., Soboleva I.A. Creating a product for the market of educational services. Vestnik NSUEM. 2022;(3):169-182. (In Russ.) https://doi.org/10.34020/2073-6495-2022-3-169-182
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