MANAGEMENT OF LOW-HEIGHT CONSTRUCTION MARKET PROMOTION ON THE BASIS OF VALUE OF REAL PROPERTY

Abstract

The  paper presents results of the  studies focused on development of management of low-height construction market promotion. Consumer market needs grow  and  demands change in the  conditions of the  development of residential property market. Traditional marketing instruments no longer function effectively since  they  don’t  fully procure integration of operative marketing instruments. Models of promotion and  communications, applied in the residential property market, in low-height construction market  in particular, need improvement overall. The article suggests and discusses the authors  scheme of management  of low-height construction market  promotion. Solutions can be used by building contractors, real estate developers, property developers for the purposes  of effective management  of communication activity.