COMPLEX CONCEPTION OF ECONOMIC BEHAVIOR
Abstract
The article is devoted to modern economic ideas (view) about human behavior. It contains an attempt of synthesis of neoclassical, institutional, behavioral and neuroeconomic theories achievements. The article proposes systematization of human behavior. It presents the neuroeconomic description of decision-making process. In addition, it gives a description of the factors that determine the decisions through the impact on the subjective estimation of the achieved result and the probability of achieving this result (personal, socio-cultural, cognitive, and situational).
About the Author
A. V. Shmakov
Novosibirsk State Technical University
Russian Federation
Shmakov Alexsander V., PhD in Economics, Associate Professor, Department of Economic Theory and Applied Economics
Russian Federation
Shmakov Alexsander V., PhD in Economics, Associate Professor, Department of Economic Theory and Applied Economics
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Review
For citations:
Shmakov A.V. COMPLEX CONCEPTION OF ECONOMIC BEHAVIOR. Vestnik NSUEM. 2016;(2):276-291. (In Russ.)
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