SOME PRICING ISSUES ON MULTISIDED CROWDSOURCING PLATFORMS
Abstract
The article describes the essence of a multisided platform, as a way of interaction of participants on multisided market. The typical structure and basic network effects of using a multisided platform are described. The key features of pricing in the multisided markets and the multisided platforms are considered. The essence of crowdsourcing is analyzed. The advantages of crowdsourcing as the collective interaction of stakeholders, both for customers and for society are highlighted. We are suggest to consider a platform for crowdsourcing as a multisided platform, which is subject to the laws of pricing on the multisided markets and multisided platforms. Ways of solve the problems of pricing in crowdsourcing projects in domestic practice are allocated.
About the Author
R. A. Dolzenko
National Research University Higher School of Economics;
Altay State University
Russian Federation
Dolzenko Ruslan A., PhD in Economics, Associate Professor, Altai State University, Barnaul, National Research University Higher School of Economics, Moscow
Russian Federation
Dolzenko Ruslan A., PhD in Economics, Associate Professor, Altai State University, Barnaul, National Research University Higher School of Economics, Moscow
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Review
For citations:
Dolzenko R.A. SOME PRICING ISSUES ON MULTISIDED CROWDSOURCING PLATFORMS. Vestnik NSUEM. 2016;(3):137-152. (In Russ.)
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