Social Well-Being as a Factor of Social Activity and Civic Activism of the Megapolis Population

The article is devoted to the study of the influence of the population social well-being on the level and forms of the social activity and civic activism of the inhabitants of a megapolis. The empirical base of the study was compiled from a questionnaire survey conducted among residents of the city of Novosibirsk in 2018. The respondents were divided into clusters according to a number of characteristics of the social well-being of the population: level of material well-being; degree of confidence in the near future; life satisfaction in general. Clusters meaningfully taking into account the socio-demographic characteristics of the respondents are characterized. The following symbols are given to each cluster: «satisfied», «moderate», «dissatisfied». It has been established that the level of well-being and as a result life satisfaction of the respondents have a strong influence on the nature of their perception of the habitual surrounding reality. It was concluded that the more satisfied with the life and confident of his future respondent the more positive changes in the life of the city are obvious to him, the higher his level of social well-being and the need to implement socially active, aimed, among other things, towards achieving the common good. It was revealed that representatives of clusters «satisfied» and «moderate» willingly take responsibility for both changing their own lives and solving social problems (readiness for joint actions). In contrast «dissatisfied» are prone to manifestation of paternalistic attitudes, individualism, and privatization. It has been established that good social well-being is a factor of the realization of the subjective potential, social activity and involvement in civic activism in achieving of the individual personal and social well-being interests.

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